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In 2012 Jacky O’Shaughnessy a 62 years old actress, forecasted the change starring one of the most controversial and teasing fashion campaigns, the “American Apparel” lingerie. In the same year “Lanvin” announced its fashion garments and accessories through the models, Tziporah Salamon (62) and Jacky Murdock (82).

Last year top actress were at the pick of the fashion campaigns, Jessica Lange (64) and Charlotte Rampling (68) starred beauty campaigns for “Marc Jacobs”and “Nars”.

Linda Rodin(65) together with the Olsen sisters were behind the “The Row” campaign, proving that it’s garments are not deigned for a  conventional stereotype public, in the other hand Catherine Deneuve(70) models perfectly for Louis Vuitton.

….”over 60’s women are sought after by the big fashion firms to starring their fashion and beauty campaigns. Forget about brunettes or blondes, grey is the new trend….”

This new highly regarded fashion icons are on the rise, we can see Iris Apfel with her unique and particular style at the “Kate Spade’s”campaign, also the enigmatic Joan Didion starring the “Celine’s” one. Sicilian grannies taking part in of the most sensual firms, “Dolce&Gabanna” as well as Daphne Selfe (86) posing for “& Other Stories”.

This is the end of the prejudgements about what should be worn and at what age, getting old is not linked to the lack of energy, glamour or elegance anymore, it’s completely the opposite, although it is an old say but today more than ever….”wrinkles are beautiful”.